Our approach to guest reviews

Upperfields Farm values genuine feedback from our guests and is committed to ensuring that reviews and testimonials displayed on our website are authentic, accurate and presented fairly.

We do not create, commission, purchase or knowingly publish fake or misleading reviews.

Reviews displayed on our website

Guest reviews displayed on the Upperfields Farm website may have originally been published on independent third-party review platforms, including Google Reviews.

Where we reproduce a review from a third-party platform, we take reasonable steps to confirm that the review was genuinely published by the person and on the platform stated.

Reviews displayed on our website may represent a selection of the feedback we have received and should not be interpreted as representing every review ever received by Upperfields Farm.

We do not materially change the meaning or sentiment of reviews when reproducing them on our website. Minor changes to formatting, punctuation or length may occasionally be made where necessary, provided these do not alter the meaning of the original review.

Direct guest feedback

If we publish a testimonial or review received directly from a guest, we will take reasonable steps to confirm that the individual has genuinely stayed at one of our properties.

This may include checking the review against our booking records.

Incentivised reviews

Upperfields Farm does not offer payment, discounts, free stays, gifts or other benefits in return for positive reviews.

If we ever publish a review where the reviewer has received an incentive or benefit in connection with providing that review, this will be clearly disclosed alongside the review.

Fake or misleading reviews

We do not knowingly publish:

• fake reviews;

• reviews submitted by someone who has not had the experience described;

• reviews containing materially false or misleading information;

• reviews where a commercial relationship or incentive has been deliberately concealed; or

• misleading ratings, review totals or other information derived from reviews.

If we become aware that a review displayed on our website may be fake, misleading or otherwise inaccurate, we will investigate it and remove or amend it where appropriate.

Review verification

We take reasonable and proportionate steps to ensure that reviews displayed on our website are genuine.

These may include:

• checking the original review on the third-party platform;

• confirming the identity or booking details of a guest where appropriate;

• retaining a record of the original source of a published review; and

• periodically reviewing the guest feedback displayed on our website.

Reporting a review

If you believe that a review displayed on this website is inaccurate, fake, misleading or has been attributed incorrectly, please contact us so that we can investigate it.

Upperfields Farm
Little Gaerfields
Llangarron
Ross-on-Wye
HR9 6PQ

Telephone: 01989 770281

Updates to this policy

We may update this Reviews Policy from time to time to reflect changes in our practices, guidance or applicable consumer protection legislation.

Last updated: August 2026